HubSpot Website Strategy

Creating an effective website strategy starts with understanding your goals and the journey of your target audience. With these two pieces of the puzzle in mind, you can create the pages and pathways to help your target audience move from the homepage through the purchase process.

When designing and building an effective website strategy, determining the primary goals you want to achieve and understanding the needs of your target audience should be your first order of business. Through this, you can make data-driven decisions on the pages, user experience, and conversion paths needed to accomplish your goals.

At Lpd-Themes, we believe a well-planned website structure is the foundation of a successful website. By taking inventory of your content and carefully considering how it should be organized, you can create a website that helps you reach your goals.

Regarding website content, it's about crafting a story that resonates with users. At Lpd-Themes, we create page strategies that focus on the company's overall story and value while maintaining a strong focus on the individual user journey.

Starting with the goal of each page, we think through what information a user would need to make a comfortable decision. This involves reducing noise and ensuring the next step in the user's journey is as straightforward as possible.

Questions like "how did the user end up on this page?" and "what information do they need to be comfortable taking the next step?" help us determine what content should live on the page, what calls-to-action should be featured, and how to ensure the user moves through their journey.

Ultimately, your website is the ideal place to showcase the power of video and deliver engaging content to your audience. Ensure your website strategy accounts for a way to find quickly and host videos and publish new content. Videos can be incredibly effective when connecting with your target audience, and having videos on your website can significantly boost your overall marketing success.

Your website should be the best salesperson you have. Your website can be your most effective salesperson. By implementing self-selection tools and buyer-type pages, you can provide your users with a "seller-less" experience that allows them to make an informed decision about their product or service at their own pace. Doing this will free up your sales team to focus on the leads needing their attention and generate more leads. By introducing self-selection tools and buyer-type pages, you can give your customers the freedom to explore their options and make informed decisions without pressure. This approach allows you to focus your sales team on the leads requiring more attention and generate more leads.

A well-thought-out technical setup and launch plan are essential to ensure a successful website. Taking the time to understand the technical requirements and plan out the launch can make all the difference in the success of your website. The first step is to identify the functionality needed to support your website strategy, followed by determining the best platform to support it and planning the launch. With the proper planning, your website launch will be a success.