One of the essentials of having a successful business is creating a website that provides attractive content that can nurture and convert leads. However, it’s important to remember that prospects are not the only people visiting your website.
Customers, partners, and stakeholders all use your website to check in with your business and stay on top of things. As such, tailoring your website to suit the needs of each type of visitor can be a challenge.
That’s where HubSpot CMS memberships come in! As you already know, HubSpot offers many amazing features and CMS memberships are a very useful tool. Essentially, they allow you to easily create gated content tailored to each type of visitor you get.
If you’ve never heard of HubSpot CMS memberships, keep reading to learn more about them and why you should start using them to your advantage. Let’s get started!
What Are CMS Memberships?
HubSpot’s CMS Hub Enterprise is the most powerful CMS software they have to offer and it includes features such as CMS memberships. When you set up HubSpot CMS memberships, you are providing specific visitors with exclusive content that can only be accessed with an account and password.
HubSpot CMS memberships combine CMR data such as contacts, products, companies, and deals with HubSpot lists. Essentially, this feature allows you to create pages, portals, and other gated areas in your website that can only be accessed by contacts from specific lists in the CMR. Additionally, relying on the aforementioned CMR data allows you to provide a personalized experience for each type of visitor.
How You Can Use HubSpot CMS Memberships
HubSpot CMS memberships can be used in many different ways. For instance, you can create membership tiers for your products and leverage user data to create logins for each tier. This way, people will have access only to the products they sign up for.
Membership-based content has been around for a long time and you’ve probably experienced it already as a customer.
Memberships can be as simple as needing to log in to view content or needing a password to access exclusive offers or promotions. HubSpot CMS memberships allow you to be creative!
With HubSpot CMS memberships you can:
- Create private dashboards for contacts to view and manage deals, quotes, or something along those lines.
- Create portals for employees where they can access and manage deals, customer services, track performance, and more.
- Provide gated features on specific pages, such as event calendars.
- Set up help centers where developers and other team members can access release notes, submit and manage tickets, etc.
- Create logins for users to keep track of upcoming events or appointments such as reservations, classes, etc.
When you’re using HubSpot CMS memberships, the sky is the limit. As long as you base your lists on the right data, you can get as creative with your membership-based content and features as you’d like. HubSpot CMS memberships are one of the best ways to provide personalized content for everyone who visits your website.
The Benefits of Using HubSpot CMS Memberships
HubSpot CMS memberships are a powerful feature you should be taking advantage of. Here are some of the best benefits to keep in mind:
1) HubSpot CMS memberships allow you to deliver personalized content
Prospects, customers, resellers, partners, and other types of stakeholders are constantly visiting your website. It’s very important to deliver personalized content that’s valuable and informative to each segment. Well, that’s what HubSpot CMS memberships allow you to do.
HubSpot CMS memberships allow you to leverage lists to create gated spaces based on CMR data. This way, you can create a space for each type of website visitor and provide them with the information they’re interested in.
2) They allow you to create personalized pages for customers
HubSpot CMS memberships allow you to leverage dynamic content and CMR to create personalized pages for customers that are 100% secure. If you want to provide membership-driven content, you need to contextualize it with data such as upcoming appointments, recent purchase information, and more.
3) They help you expand your business
Another great thing about HubSpot CMS memberships is that they allow you to expand your business and create new revenue streams. Membership-based content opens the door to a lot of opportunities. For one, it allows you to offer exclusive content to top customers.
Said exclusive content can include promotions to specific customer segments or offerings that only specific customer segments will be interested in. The more strategic you are with your HubSpot CMS membership, the more your business will expand. Plus, memberships will strengthen your marketing campaigns and increase their success.
Are HubSpot CMS Memberships Affordable?
As you can imagine, the HubSpot CMS membership tool is not the only membership tool available on the market. Each one has its pros and cons, but we’ve found that HubSpot CMS memberships are one of the best options out there.
They are super easy to manage and maintain, and they’re available in one place, so it reduces your tasks and the number of platforms you need to use to complete them. However, HubSpot CMS memberships are available only on the CMS Hub Enterprise, which is $1,200 per month.
That will not be within budget for most small businesses. However, small businesses may not benefit from HubSpot CMS memberships just yet. If your business is small and you have a smaller contact list, you will be able to manage them manually.
That being said, larger businesses and organizations may need HubSpot CMS memberships and the tool can help save money in the long run. Instead of paying a virtual assistant or hiring a management company, you can simply pay $1,200 a month for the perks of the CMS Hub Enterprise, which allow you to accomplish many different tasks in one place.
So, are HubSpot CMS memberships affordable? Well, it depends on the size of your business or organization. This tool is an investment, it’s just a matter of determining if it’s right for your business at this stage or if you still have some growth to do.
